PBR’s Built Ford Tough Series: “Dickies’ 2010 Iron Cowboy Invitational”
Cowboys Stadium
Sat, February 20, 2010
**Tickets On-Sale FRIDAY, OCTOBER 2 at 10am central**
Cowboys Stadium Box Office, or Ticketmaster
www.teampbr.com
Known as “the toughest sport on earth”, the world’s top professional bull riders will be at Cowboys Stadium on February 20, 2010 for the new “Dickies’ Iron Cowboy Challenge”. Top PBR superstars will compete in a one-day, one-of-a-kind format created exclusively for Cowboys Stadium. The invitational is the first head-to-head competition in PBR history, and prize money will be the largest ever awarded for a one-day event.
Tickets to the “Dickies 2010 Iron Cowboy Invitational” go on sale to the public on Friday, October 2nd at 10am central through Ticketmaster (www.ticketmaster.com or (800) 745-3000) or through the Cowboys Stadium Box Office.
The price range for tickets (not including Ticketmaster surcharge) is: $20; $35; $50; $95; and $150. Click here for Ticketmaster’s site: http://www.ticketmaster.com/event/0C00432EF0B88B6A?artistid=848537&majorcatid=10004&minorcatid=61
“This will be the largest one-day event in the history of the PBR and the sport of bull riding as well as rodeo,” noted Randy Bernard, CEO of the PBR, as he presented a custom-made belt buckle to Jones. “Jerry Jones and I are extremely excited to launch an event that will have a significant economic impact on the city and become a staple not only for Arlington, but for the great state of Texas.”
Twenty four riders will qualify to ride at Cowboys Stadium on February 20th. Eight of the riders will qualify based off the 2009 World Finals standings and receive a bye in the 1st round. Fourteen additional riders will qualify based off standings in the Build Ford Tough Series as of January 31st. And the PBR Competition Board will award exemptions to two riders.
The riders will be paired-up and then will each take on the exact same bull with the winner moving on to the next level. The winning rider will be determined by who obtains the higher score. If both riders buck off, the rider who stayed on the longest will move on. In the end, the rider who rides their fourth and final bull for the highest point total will be declared the winner and take home the prize money.
“This is a unique format that has never been done in the sport of bull riding,” said Ty Murray, PBR founder and 9-time World Champion. “It’s really easy to follow. For every two rider, you’re going to see a true match and you’re going to see the best guys going head-to-head on the same bull. I think it’s going to be a really exciting fan experience. It’s a win-win for both the fans and the bull riders.
“We’re going to have four bucking chutes and the two guys that come out of a corner are going head-to-head on the same bull. So it’s going to be easy for anyone to come and see who did better.”
“I get to be around football players and I know how tough they are, but these athletes that ride these bulls are the toughest there are in sports,” said Jerry Jones, Dallas Cowboys owner and general manager.
For more information on the event, go to the PBR’s Web site: www.teampbr.com.
